"Life is better framed" is a cute tagline and sounds great, but it means so much more. A note from the Framepro…
What do people put up on their walls? What do they want to surround themselves with? The answer is people put up the best parts of their life on their walls.
Everything from achievements at school or work to precious memories, collectibles and status symbols, people put up touchstones that make them feel good.
You don't see failing report cards, bad hair days or late bills hung in a place of prominence because even though that may be part of someone’s day-to-day, they aren't uplifting; they don't fulfill the spirit.
A great example of this is a family portrait photo. Everyone is looking their best, smiling, getting along and gathered together in a way that says 'we care about each other'. In actuality, they may have wanted to strangle each other before the camera snapped but for eternity there is a shot captured in time of everyone looking like how they would in their best moment and this is the photo that gets invested in with custom framing. This is the framed photo that gets prominently hung in a place of importance in the home, so that not only Mom and Dad can enjoy it, but everyone who visits will see it and comment on how wonderful they all look. This creates an immense sense of pride in your family and becomes a constant reminder of how much love is shared as well as a much-needed touchstone when it hasn't been the best day.
As Le Frame Shoppe custom framers, we understand that what we help people frame isn't a 'thing' but a gateway to the feelings our client's hope to have when they look at it. I think we play a very important role in making people feel good and it's a role I don't want us to take lightly because if our framing doesn't live up to expectations, it doesn't' just look bad, but it feels bad.
That's the real meaning behind 'Life is better framed'. People frame the best parts of their life.