We’ve given you a little preview of The Mad Magazine Project and today we’re going over all the details on the blog for this collectible magazine turned art!
This Mad Magazine is highly valued so it has been rated and cased according to archival standards by an international renowned firm, who then entered it in its register. The casing and rating is almost as important as the piece itself, which of course meant that our frame design had to showcase this as well.
After exploring a few traditional-styled frame designs that would feature ways to see the front and back of the piece, we decided that the best option was to turn framing on its head and challenge the norms!
Our super creative design was a “non-frame” frame. Yup. A “non-frame’ frame. I know this sounds weird but when you are a custom business anything is possible and this incredible design proves it!
We created a pedestal with a custom cradle that displays the magazine and its casing the way a trophy or award is displayed.
To achieve this effect, the design encompasses many of our specialty cuts, including our awesome Robert's cut and reverse bevel cuts. As the perfect finish, we ripped down 2 moulding lengths and lined them in velvet to create a beautiful and snug cradle that the encased magazine can easily be placed into or taken out of to show admirers.
We used Larson Juhl moulding exclusively from the Tate line so that all the colours and finishes matched.