One of the most challenging things to do is to make a story or article on paper look as interesting as the content within. It takes a key design trick to achieve this.
So how do we make a document visually and instantly relay its importance? We raise it up. By turning the document into a dimensional object, we bring the document toward the viewer and recess the background behind it. This creates a pedestal effect and we all understand that something up on a pedestal, or above something else, often has significance.
In these two examples we’ve used this technique in slightly different ways. On the black and white newspaper article, we’ve mounted it on a foam core backing, which lifts it above a charcoal background, creating contrast and a dramatic effect.
On the coloured newspaper article, we printed two versions at different sizes and used the smaller sized ‘full page’ as the background. The second, larger version was trimmed to the article itself and floated over the full paper, giving the illusion that the article is magnified and jumping off the page.
With designs like these, our eyes can interpret the importance of the documents right away and we can’t help but go over to read the content.