We were honored to be asked by the Visual Arts Centre to present a specially tailored framing seminar last week at their facility in Westmount. Many of the artists who frequent this great establishment, either as students, teachers or collaborators often require framing services specific to their needs. This talk focused on what should be considered when framing for exhibition and sale.
As usual, I started to slowly prepare for the event very early in the mornings prior by scribbling in my notebook and drinking volumes of coffee…a surefire recipe for success! Based on years of art sales, commercial and residential framing experience as well as many event collaborations with artists I boiled it down to a few topics of discussion and was ready to put it all together.
Now, I was really ready to bore them to death! All I needed were great visuals to reinforce my points, so I leaned on our dream team for help. Together we created samples that showcased how the value of good design can cut down on costs, the hidden dangers of using the bad materials and a variety of techniques to best showcase work for exhibition and sale.
A few days before the presentation I was informed by the centre’s director that the event was sold out…no pressure! Practice makes perfect so I ran through the presentation several times in between clients at the Westmount shoppe. People passing by the window must have thought I was entertaining my imaginary friend that afternoon! The hours flew by quickly and then it was show time.
I’m happy to report that the presentation was very well received. The artists in attendance had many great questions, which made for a lively and entertaining discussion. The best compliment is that we’ve been asked to come back again next semester.
If you are part of an artist group or school that thinks a presentation like this would be beneficial to your interests, please let us know and we’ll be happy to come by for a chat!